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Study shows benefits of sustainability for hotel industry

Study shows benefits of sustainability for hotel industry

Study shows benefits of sustainability for hotel industry

Making green improvements such as introducing renewable energy measures and using eco-friendly service providers could have a beneficial impact for many businesses in the hospitality industry, recent research has suggested.

Energy supplier E.ON conducted a survey of 2,000 people to create a picture of public opinion regarding sustainability in this sector.

Exactly half of the respondents to the poll said the green credentials and energy consumption of hotels and B&Bs was an important issue to them.

Nearly a third of hotel guests backed proposals for an accreditation system linked to sustainable practices across the industry.

Those businesses that make a clear effort to improve their energy performance could be rewarded in the long run, with just under a fifth of consumers saying they would recommend a hotel if it used sustainable power sources.

One in six respondents said they would approve of efficient measures such as low-energy lighting.

The research also revealed that one in ten people felt smart thermostats and monitors should be introduced to measure energy consumption in hotel rooms, while a similar proportion thought hotels should install recycled water systems.

However, a third of consumers admitted that they use more energy when staying in a hotel than they would at home.

One way that hospitality providers can encourage their customers to go green is by offering price incentives, with about half of the survey respondents saying they would be willing to adopt practices such as minimising energy and hot water consumption in exchange for a ten per cent discount.

Discussing the findings, Phil Gilbert, head of business energy solutions at E.ON, said the entirety of the hospitality industry is likely to feel the effects of changing public opinion on how firms should be enhancing their green credentials.

"The changes in travelling habits and the demands of guests will have a significant impact on hotels both small and large," he commented. "Hotel owners and managers can consider ways of how to incentivise their guests to keep their energy use down and to ensure their energy systems are as efficient as possible.

"Cutting down waste, using smart technology to manage buildings and possibly generating their own power are all options for hotels to consider."

Another beneficial step that companies of all kinds could take is ensuring that the third parties and service providers they work with adhere to their own eco-friendly standards.

In a report emphasising the growing importance of environmental performance in the hospitality industry, edie.net referred to initiatives launched by some of the world's best-known hotel brands.

Marriott last year launched an energy demand reduction scheme designed to reduce power output during periods of low demand.

The company also embarked on a trial of pot-washing technology in its kitchens that cut water use by almost 92 per cent.

InterContinental Hotels Group recruited global experts to develop a worldwide water stewardship programme, the aim of which is to analyse water consumption in more than 100 countries.

 

Posted by William Rodriguez

Image courtesy of iStock/DragonImages