Sustainability professionals 'shunning firms with poor green credentials'

Sustainability professionals 'shunning firms with poor green credentials'

Sustainability professionals 'shunning firms with poor green credentials'

Having a good record for efficiency and sustainability is becoming increasingly important for organisations that want to appoint people to environmental roles, research has suggested.

After conducting a survey of more than 1,000 professionals from around the world, the Institute of Environmental Management and Assessment (IEMA) revealed that people working in this field are becoming more selective about the employers they work for.

Members of so-called 'Generation S' would refuse to work for companies that generate high levels of pollution and have a background of poor environmental performance, the report revealed.

Organisations with records of unsafe working conditions, questionable investments and unethical practices would also be highly unattractive to this group.

IEMA said Generation S workers are typically in their mid-30s and have above-average academic qualifications, with 45 per cent educated to master's or doctorate level.

They are looking for more than just a career and the opportunity to earn money, focusing rather on the potential to add value and achieve something beneficial for society and the environment.

More than one in three Generation S professionals have concerns about the negative impact that some industries and organisations are having on the environment.

Tim Balcon, chief executive of IEMA, said we are now seeing a new generation of "savvy career movers" who are "refusing to work for unethical employers".

"These career movers are typically extremely well-qualified and employers who don't have a sound reputation for good environment and sustainability performance are missing out on the pick of the crop, whether they are new graduates or career movers," he added.

"Instead Generation S are looking for employers that offer opportunities to advance their career in a role that can make a positive difference to the planet, the economy and society."

The research also highlighted the growing appeal of a career related to the environment or sustainability.

Nine out of ten IEMA members who had moved into the profession from a different job reported a high level of satisfaction with their new career path.

More than a third (35 per cent) of respondents said this sector offers the opportunity to pursue a rewarding career that makes a difference and over a quarter (28 per cent) said it provided variety.

Around six in ten environment and sustainability professionals (59 per cent) said it was demanding work.

This partly reflects the fact that an increasing number of individual businesses and entire industries are recognising the importance of this issue, meaning a higher need for people with the right expertise.

Just over four out of ten individuals (42 per cent) who were currently working in these roles said they would describe themselves as a 'career changer'.

People enter the environment and sustainability profession from various backgrounds, including finance, marketing, communications and research.

Mr Balcon said it was "great to see" that professionals with skills and experience in this area are "enjoying their roles to such a high level".

He added: "The new skills and people that are entering the profession have a vital role to play in enhancing and supporting business action in this area."


Posted by William Rodriguez